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The Wedding Biz

Dec 11, 2023

Andy is so thrilled to welcome someone he has known for a while but is a first-time guest on The Wedding Biz - Laura Ritchie, a seasoned luxury wedding planner and founder of Grit & Grace based in Washington, D.C.! With fifteen years of industry experience, Laura shares her journey from a fashion major to venturing into hotel and catering roles before making the bold transition to entrepreneurship. The conversation delves into the essence of true luxury in wedding planning, emphasizing the importance of genuine connections, respect, and shared goals among all involved parties.

Laura also provides insights into her creative process, highlighting the significance of avoiding replication and drawing inspiration from a couple's unique story, traditions, and preferences. The discussion extends to the evolving landscape of the wedding industry, touching on destination weddings, unconventional venues, and the need to think differently about spaces. Laura also opens up about the challenges of time management and finding a balance between a fulfilling career and personal life.

You can also expect to hear a bit about Laura's robust social media presence (which she manages all by herself!), with over 40,000 Instagram followers, and her authentic approach to connecting with clients through real stories. Additionally, Laura discusses the mentoring and educational initiatives at Grit and Grace, offering courses for both new wedding planners and couples planning their weddings!

Andy had such a wonderful time interviewing Laura and hopes that you enjoy the conversation! If so, then please don’t keep it to yourself. Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen because that really helps him and the show out! Lastly, don’t forget to subscribe to the podcast so that you never miss a new episode when it drops!


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.



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Time Stamps

[2:17] - Today’s guest is Laura Ritchie of Grit & Grace!

[3:23] - How, if at all, did Laurie’s childhood influence her career choice?

[5:33] - Did Laura start her own business right away or initially work for someone else?

[7:35] - Laura offers some advice on transitioning into entrepreneurship.

[9:41] - Laura underscores the importance of relentless dedication and strategic networking for success in the industry.

[11:15] - Challenging the overuse of the term "luxury" in the wedding industry, Laura emphasizes the value of excellence beyond labels.

[14:55] - Andy reflects on his experience, highlighting the relationship between genuine connections with clients and delivering exceptional experiences.

[15:45] - Laura values genuine connections and joy over monetary value, redefining true luxury in weddings.

[17:35] - Laura stresses honesty and early expectation-setting for wedding success.

[19:25] - Laura explains how/why she has evolved her approach to initial client meetings.

[22:49] - Mutual agreement in the contract process is so important to Laura, and she advocates for stepping back if the fit isn't right.

[23:29] - Laura discusses the demands and workload even beyond the main ceremony.

[25:54] - Where does Laura get her inspiration?

[27:05] - Laura prioritizes unique, personalized weddings, working to avoid replication.

[29:48] - Hear Laura recount her vibrant neon-themed 40th birthday celebration, showcasing the power of uniqueness.

[32:18] - The wedding industry is changing, and Laura prioritizes storytelling over single-color themes.

[34:29] - Laura has learned how important time management is in the industry, reflecting on the balance between career success and preserving personal moments.

[35:53] - Andy has developed stricter boundaries the longer he has been in the business.

[37:15] - Laura values the balance between creativity and financial success, finding fulfillment by managing a limited number of events with strategic planning.

[38:51] - Laura enthusiastically shares that she manages all her social media herself!

[40:37] - Authenticity via social media is very important to Laura.

[43:13] - Hear about how Laura plans to create an inclusive, educational space, offering mentoring sessions and DIY wedding planning courses.

[45:19] - Laura adds that she strives to support couples in diverse markets, offering guidance through courses and mentoring sessions for planners.

[46:52] - Andy reveals where Grit & Grace can be found online.



Find Laura:

Grit & Grace - Website
Grit & Grace - Facebook Page
Grit & Grace - Instagram Page
Grit & Grace - Pinterest Page
Grit & Grace - Twitter/X Page

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Title Sponsor: This episode is sponsored by Kushner Entertainment.