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The Wedding Biz

May 8, 2023

Andy is so happy to welcome Cindy Novotny of Master Connection Associates back to the podcast to catch up! Cindy is an icon in the hospitality industry and is the original founder of MCA. She is an internationally renowned leader in sales, leadership, and customer service and has been recognized by the American Society of Training and Development as one of the most powerful, innovative, and passionate speakers in the industry. Cindy has also been named one of the top 25 most extraordinary minds in sales and marketing and is the author of the book Living with No Balance… and Loving It!.

In this episode of the podcast, Cindy discusses how nerves and being out of your comfort zone can help you grow, what iconic luxury in the weddings and events industry means to her, how the COVID-19 pandemic impacted the industry, and so much more!

Andy really appreciates Cindy taking the time to come back to the show with updates and hopes that you enjoy his conversation with her! If so, then please share this episode with a few people you know who might also enjoy it. Be sure to also subscribe to the podcast if you aren't already so that you never miss a new episode and to leave a top review wherever you listen, as that really helps out the show and helps people find it!

This episode is sponsored by Zola, the fastest-growing wedding platform that connects today’s couples with the right planners and vendors. Zola gives wedding professionals more control, better exposure, and higher quality leads - all with competitive pricing and no annual commitment. Create your free listing at


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.



Become a patron and support Andy and the show! If you are so inspired, contribute!


Time Stamps

[0:00] – The sponsor of this episode is Zola.

[0:21] - Discover how Andy’s stand-up comedy routine went.

[2:13] - Today’s guest is returning guest Cindy Novotny of Master Connection Associates.

[3:20] - Cindy is constantly pushed out of her comfort zone.

[5:56] - What is the heart of iconic luxury?

[8:07] - Cindy explains what the key components of creating a luxury experience are.

[10:27] - Cindy discusses AI.

[13:04] - How does Cindy approach luxury meaning different things to different people?

[16:33] - Cindy discusses upselling.

[19:56] - How did COVID impact luxury travel?

[22:38] - What does social selling mean to Cindy?

[25:44] - Cindy argues that luxury involves being humble.

[26:51] - Andy reveals Cindy’s social media handles.



Cindy's Previous Guest Spots on The Wedding Biz


Find Cindy:
Cindy’s Book
Cindy's Website
Master Connection Associates - Website
Cindy's Instagram Page
Cindy's Twitter Page
Cindy's YouTube Page


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Title Sponsor: This episode is sponsored by Kushner Entertainment & Zola.