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The Wedding Biz

Jan 22, 2024

Join Andy this week for The Wedding Biz as he interviews returning guest Alejandra Poupel, internationally renowned event planner! Renowned for planning upscale events that cater to a diverse clientele from different cultures and backgrounds, Alejandra of Alejandra Poupel Events shares her unique approach to event planning and the crucial role of cultural knowledge in her work. In addition, Alejandra discusses the lessons learned from the pandemic and the ways it altered her business approach emphasizing more on personal connections and service quality.

The conversation further delves into her audacious approach to planning, where taking risks is seen as a necessary component. Alejandra also underlines the significance of assembling the right team and the mutual respect and synergy in driving success. Listen in to gain an appreciation for her desire to continuously learn from varied cultural practices to enhance her events.

Being at the top of her game, Alejandra insists on enjoying the process, making every event uniquely audacious, and carrying lessons forward to future events. Andy had such a great time chatting with her again for the podcast. If you enjoy listening, then Andy asks that you not keep this to yourself! Share the episode with some good friends who might also get something out of it, and be sure to also leave a top review wherever you listen to the show, as that really helps the show out! Lastly, don’t forget to follow The Wedding Biz on Instagram and subscribe to the podcast so that you never miss a new episode when it drops!


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.



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Time Stamps

[0:29] - Today’s guest is returning guest Alejandra Poupel of Alejandra Poupel Events!

[2:29] - In-person connections are vital for business success, and despite the pandemic challenges, Alejandra's team adapted and prioritized well-being.

[5:17] - Alejandra clarifies that the office now hosts meditation sessions, enhancing well-being and fostering a sense of balance.

[7:15] - 2023 surpassed Alejandra's expectations, as she witnessed a surge in destination events and intimate multi-day celebrations.

[9:14] - Alejandra describes the Engage event, which brought stress but allowed creative freedom.

[11:44] - Despite theories of a slowdown due to the COVID-19 pandemic, Alejandra notes increased wedding sizes, with clients wanting grand celebrations.

[13:36] - Alejandra explains how innovation and audacity have been the keys to her success.

[15:07] - Alejandra clarifies that audacity to her means taking risks, like creating unique elements for clients' events.

[18:05] - Constantly pushing boundaries, Alejandra emphasizes the importance of the right team and impeccable service.

[21:35] - What does Alejandra really want to do that she hasn't done yet?

[24:17] - Alejandra reveals that she doesn't experience burnout, embracing diverse, challenging events.

[26:58] - Andy reveals where Alejandra can be found online.



Alejandra’s Previous Guest Spot on The Wedding Biz

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Alejandra’s Instagram Page

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Title Sponsor: This episode is sponsored by Kushner Entertainment.