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The Wedding Biz

Oct 16, 2023

Andy is so thrilled to welcome first-time guest Jen Gould of Jen Gould Events to the show this week! Jen's journey in the event industry began when her mother, Diana Gould, established the company nearly fifty years ago, making them pioneers in the evolving world of professional event design.

Listen in as this episode delves into Jen's unique approach to event design, blending cutting-edge elements like acrylic fabrication, graphic design, large-scale set design, and digital technology. Jen's commitment to creating personalized and unique experiences for her clients is evident in her clean and modern aesthetic, drawing inspiration from various sources.

Throughout Andy's conversation with Jen, Jen shares stories of challenges and triumphs, highlighting the meticulous planning and attention to detail that goes into each event. She discusses the significance of staying relevant in the industry by embracing technology, including artificial intelligence, while also emphasizing the human creativity behind these innovations.

Jen also shares with us what success means to her, emphasizing that it is about more than just monetary gain for her, that it also involves the joy of bringing her clients' dreams to life. From transforming spaces into enchanted gardens to overcoming unexpected hurdles, Jen's passion for her work shines through, and Andy had such a wonderful time chatting with her! If you enjoy this conversation, then Andy would very much appreciate it if you were to share it with a few friends or colleagues who might also enjoy it. Be sure to also leave a top review wherever you listen because that really helps him and the show out, and don’t forget to subscribe to the podcast so that you never miss a new episode!


Have you heard about Stop and Smell the Roses with Preston Bailey on The Wedding Biz Network? Listen as Preston shares the secrets, tools, and technologies behind his extraordinary ability to create a theatrical environment out of any space. Also, don't forget about Sean Low's podcast The Business of Being Creative, where Sean discusses the power of being niched, pricing strategies, metrics of success, and so much more. You can find both shows on The Wedding Biz Network.



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Time Stamps

[0:49] - Andy reveals that today’s guest is Jen Gould of Jen Gould Events!

[2:12] - Jen’s mother was a pioneer in the industry 48 years ago.

[2:49] - Jen reveals how she unexpectedly entered the family business.

[4:54] - Hear Jen identify her personal style.

[5:49] - Jen embraces technology in her business and even uses AI!

[7:49] - Jen describes her usual process with a client.

[9:21] - Building strong relationships and trust among professionals enhances success.

[10:32] Collaborative brainstorming ensures a shared vision before intensive design work.

[12:20] Jen shares some examples of how she made clients' dreams come true.

[15:09] Hear an example of the importance of learning and maintaining composure.

[17:40] Jen's calmness stems from meticulous planning and a skilled team.

[20:07] Jen emphasizes the balance between creativity and sound business practices.

[21:37] Jen highlights meticulous detail, in-house production, and cost control's significance.

[23:02] Learn about Jen's pricing philosophy.

[23:54] Jen acknowledges the unpredictable nature of the events industry.

[25:07] Jen stays relevant by embracing technology.

[27:12] How does Jen define success?

[28:43] Andy reveals where to find Jen online.



People - “Inside Robin Roberts and Amber Laign’s ‘Ethereal’ Connecticut Wedding Reception”

The Sun - “Robin Roberts left speechless while revealing wedding flowers and decor just weeks before ceremony with fiancée Amber”

ET - “Inside Robin Roberts’ ‘Ethereal’ Wedding to Amber Laign and All About Her ‘Powerful’ Dress”

ABC News - “Sneak peek at the flowers for Robin Roberts and Amber Laign’s wedding”

Find Jen:

Jen Gould Events - Website
Jen’s Instagram Page


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Title Sponsor: This episode is sponsored by Kushner Entertainment.